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Transform Auckland into a world-class destination
Quick facts
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In 2006 total tourism expenditure was $3.754 billion. And this is just the beginning. Taking a regional and integrated approach to planning and execution will greatly increase the visitor industry's contribution to Auckland's, and New Zealand's economic prosperity.
Auckland is one of New Zealand’s most popular visitor destinations and the visitor industry is well positioned to play a pivotal role in Auckland’s economic transformation.
Auckland’s uniqueness needs to be articulated in a national and global context and, at the same time, the city-region must develop the infrastructure, events, investment and visitor outcomes that will leverage Auckland’s pulling power on an international stage.
AucklandPlus has managed the production of the:
Key Objectives
- Produce and implement a regional visitor strategy - complete
- Develop an Auckland regional brand identity with integrated communication tools for use by tourism, business and community - launched
- Develop a major event portfolio to build world-class capability and profile - complete
- Leverage off Rugby World Cup 2011 to deliver additional infrastructure projects such as a world-class sporting venue, high-speed transport links, and a national convention centre - underway.
More information
Contact us for more information.
